City tour of Amsterdam - Heineken Experience

10:30 - 12:30

The Heineken Experience is an attraction located at Heineken's first brewery built in Amsterdam's city centre. In 1988, the brewery was closed because of the inability to meet the high demand. Nowadays, you can learn about Heineken's heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy a Heineken or two.