The GHI Big Debate Webinar - 13 August

The Great Air Cargo Opportunity post Covid-19

As PAX traffic falls by 90% or more and belly space sits dormant within grounded aircraft – cargo capacity is struggling to match demand. This GHI Webinar will examine the opportunities for the entrepreneurial to capture some desperately needed revenue from the cargo market during the Covid-19 crisis and beyond.

The Webinar follows GHI research showing 68% of airlines and handlers had looked to expand their business remit into cargo in the wake of the coronavirus pandemic. The move responds to what IATA terms ‘an immediate and severe air capacity crunch’ with a 23% fall in capacity and insufficient airport facilities to handle goods.

But, what does it take to diversify into an air cargo operation? For airlines, what are the opportunities for conversions and giving ageing members of the fleet a new lease of life as freighters? And, how much capacity do you need to make cargo pay?

For ground handlers, we’ll investigate the business demands of diversification. What are the optimum GSE and staffing strategies for seizing more cargo market share? Are there low cost alternatives to full warehouse operations and what are the key KPIs to win airline business vs PAX?

The Webinar will be held in a spirit of defiance and unity among the world’s aviation community as we look to respond to the challenges of the Covid-19 crisis. Contributions from leading airlines, GSPs, airport operators and GSE manufacturers.

Regsiter for the free-to-attend session by clicking here


Date: Thursday 13 August
Time: 1000-1130 EDT (New York) / 1500-1630 BST (London) / 1600-1730 CEST (Paris)
Format: A 90 minute Webinar bringing together business leaders from leading airlines, ground handlers, airports and industry suppliers to discuss a blueprint for expanding cargo business and diversifying revenue streams in the wake of the coronavirus pandemic. The session will include an online audience Q&A and be chaired by GHI Conference Chairman, Max Gosney.

  • Capitalising on the cargo capacity crunch: IATA figures show a 23% fall in capacity and belly space on passenger aircraft down by 43% and growing. So, what are the demands, both regulatory and financially, facing new market entrants into air cargo and where should interested parties start? How long until you achieve an ROI?
  • Conversions: a post Covid-19 boom?: What are the business opportunities for airlines to diversify revenue streams through conversions in the aftermath of Covid-19? Does the launch of A321 and A320 freighters pave the way for a boom in lower volume, shorter haul, but higher value cargo transport in e-commerce and pharma?
  • Kitting out for cargo handling: From new hi-loaders to upskilling ramp crews: we’ll explore what a ground handler needs to consider when developing a revenue stream in cargo. Can you boost business mix without needing a full warehouse operation? What are airlines looking for when picking a cargo handling partner?
  • Technology and digitalisation in a post Covid-19 world: the session will examine whether the pandemic will provide the push the industry needs to implement e-AWBs and a more adventurous approach to adopting tech into cargo operations in general. What are the latest advances in ULD and track and trace software? 


Gilbert Birke

EFW - Elbe Flugzeugwerke

Head of P2F Sales

David Bunting


Managing Director – EMEA

Paul Fallon

Virgin Atlantic Airways

Director, Commercial & Business Development

Robert Fordree


Executive Vice President – Cargo

Celine Hourcade


Transition Director

Murat Yalçın Kirca

Turkish Airlines

Vice President of Cargo Operations

Regsiter for the free-to-attend session by clicking here